Top Selling Dynamic Heads are stolen assets

Thank you guys for your responses.

Firstly, it’s important to mention that there’s definitely some apprehended bias here from both of you: you’ve both been uploading copied faces for years now (and no, not exclusively Epic Faces either) and made what I can only assume is thousands of dollars in profit from them. It’s clear to me that you don’t want these revenue streams to disappear, and that’s why you’re responding the way that you are. I’m not going to delve further into this point or the reasoning behind it, because it’ll sway off-topic from the original report — but you both know exactly what I’m referring to.

Thanks for the detailed write-up regardless. I’ll try my very best to assume you’re simply a normal user of the platform rather than a creator who profits from these faces, and give you an equally technical response in return.

You’re right that the “Awesome Face” meme existed before Roblox, originating from a Pokémon forum and spreading online by 2007. I should have worded my point more precisely: Roblox did not create the original meme itself, but rather adapted it into their own platform-specific asset, “Epic Face,” which they published and sold as a Limited item. However, this doesn’t automatically make the asset public domain. Just because something is widely shared online doesn’t mean it legally loses all copyright protections — and there’s no evidence the original creator ever formally released it into the public domain.

This broader origin story doesn’t change the fact that under Roblox’s own Marketplace Policy, creators are prohibited from uploading copies of Roblox-published Limiteds, including Epic Face. Roblox still fully retains rights to moderate and enforce against unauthorized 1:1 copies of their published assets. So, even if the meme is popular online, it doesn’t excuse the spam of copied versions on the Roblox marketplace, and Roblox remains fully within its rights to take them down.

It’s definitely frustrating when complete recreations of the Epic Face are being deleted involuntarily while having no intention to copy the face that Roblox made.

Just to clarify here: this discussion is referring to 1:1 identical copies, and those that are extremely similar to the originals. I have an entirely different stance around “complete recreations” (assuming you’re referring to those that are significantly different from the originals), so you don’t need to worry about these kinds of assets!

What we shared above equally applies to items that we created as well. We’ve found that the majority of complaints we see about copies of Roblox-created items do not in fact infringe on our IP. We do enforce our own rights when items infringe on our IP, but IP protections do not necessarily extend to every idea presented in a work, but rather the original and unique elements of a work.

This is actually super interesting — thanks for pointing it out. But I think you’ve misinterpreted this a little, as has raskolibov in his response to your reply.

The article points out that Roblox doesn’t enforce IP on generic ideas like a traffic cone or a baseball cap because basic concepts can’t be copyrighted. However, when it comes to specific original expressions — like a Limited item with unique stylization (such as Epic Face) — Roblox absolutely retains the right to enforce takedowns.

You’re also overlooking the very important wording:

“We will not request the removal of completely different traffic cones made by other creators.”

The key phrase here is “completely different.” That obviously implies that if someone uploads a direct or near-direct copy of the Roblox version, enforcement would still apply.

Epic Face isn’t just a “smiley face” idea — it’s a specific, unique published asset that Roblox sold as a Limited item. Uploading 1:1 copies isn’t just reusing an idea, it’s copying the exact expression of that idea, which Roblox very clearly states is protected under their IP rights and enforcement policies.

So while the meme existed before Roblox, that doesn’t mean Roblox forfeited rights to the specific Epic Face Limited they published, and it definitely doesn’t prevent them from removing identical or spammed copies within their own marketplace.

And again, this is just addressing one of the extensive list of points I made. Thank you for at least somewhat acknowledging the others.

Based on their own policy, it sounds like Roblox probably wouldn’t even bother taking action on “Epic Face” copies. So, it makes sense to bring back all the “Epic Face” items that got taken down. And yeah, definitely let all the moderators know it’s not a problem anymore, or maybe even get the appeals team to give these things the green light from now on.

Thank you on the other hand for completely disregarding every other one of my points, my friend. Your bias is quite clear to me — and hopefully, it’s clear to other users in this thread too.

Let’s end this discussion here to avoid any further unproductive debate. I’ll assume things will remain as they are regarding this face for now, and once my feedback is passed on to moderation, they can make a more definitive decision from there.